Profile Background

In 1984, the first batch of ADABI products rolled off from a small factory in Batu Caves Light Industries Area. Since then, our venture has grown immensely. Today, ADABI has become a household name in the food manufacturing business, with over 33 types of products under 4 main categories ; Powdered Spice Mix, Processed Paste, Soya Sauce and Flour Mix.

Our steady market growth over the year has prompted us to expand. From Batu Caves, ADABI shifted to bigger factories in Taman Kepong Light Industrial Area in 1986 and additional plants at Taman Ehsan Light Industrial Area in 1990 and 1992. With an ever escalating customer demand, the company shifted to its own factory and office premises located in Rawang Integrated Industrial Park in November 1996 to successfully cater to their individual and market needs.

Our successes and achievements thus far can be credited to our founder and CEO of the company, Dato' Syed Manshor Syed Mahmood, who with initial staff strength of 25 people was able to carry the company to its present status :

"Becoming a leading manufacturer of food based products in Malaysia and the other regions."

Adabi is a household name in every home in Malaysia. For almost two decades, the Malaysian public has heard, seen and fallen in love with the Adabi brand, whose logo is represented by the traditional Royal Malay Palace of Malacca in the sixteenth century. The Malay palace denotes the fact that Adabi products have a very strong heritage, similar with the quality food that was served to the royalties in the past.

True to its image, the Adabi brand has consistently delivered to Malaysian consumer food products that are 100% Halal, and of the highest quality. It is because of this that Adabi was recently voted a Superbrand for the year 2002 by the Malaysian Superbrands Council. Adabi can proudly lay claim to the fact it is one of only a select few Superbrands that is purely homegrow, through and through.

The Adabi brand has also managed to penetrate the minds of consumers outside of Malaysia, especially those in the Indonesian cosmopolitan areas of Medan and Jakarta. Some of Adabi's well-known products have been marketed and sold in Indonesia since 1993, and the Adabi brand has also been promoted consistently in the mass media over there.